IMPOSSIBLE PICTURES SCORES A TOUCHDOWN WITH DISH NETWORK

Live action testimonials highlight NFL RedZone Channel

DENVER – August 2, 2010 – Every football fan’s dream is to get close to the field. Now they can with NFL RedZone, a channel created by the NFL Network. Denver’s Impossible Pictures, a leading design and effects studio, was selected by DISH Network to bring the experience of NFL RedZone to life in a series of live-action spots shot in an NFL stadium.

“Our creative task was to capture the passion of great sports TV and harness it to attract new subscribers,” said Joel Pilger, Impossible’s creative director and partner. “This setting was perfect for producing the authenticity our client wanted. Plus it provided backgrounds that were genuine to football for the retail messaging,” said creative lead, Brian Eloe.

DISH Network, the fastest growing pay-TV provider in America, continued a longstanding relationship with Impossible to execute a unique campaign showing fans in the middle of scoring drives and hard-hitting defensive plays. Each segment gives viewers a feel for the thrill of watching football during its most tense and exciting moments. Continued Eloe, “As clients, they are always wonderful to work with. I feel their trust really enables the relationship that DISH and Impossible share.”

The NFL RedZone is channel 155 on DISH Network. On Sunday afternoons during the season, the NFL RedZone will jump from game to game to bring key moments from around the league live as they happen on the field. Impossible’s ability to promote television programming with high-intensity, emotionally driven commercials make it the perfect fit to engage viewers in the unique attributes of NFL RedZone.

About Impossible

Impossible is a leading design and effects studio fusing live action, design and visual effects to get brands noticed on television. Based in Denver, Impossible's expertise includes promos, broadcast design, commercials and brand-sponsored entertainment. Among their clients are Discovery Networks, Sundance Channel, A&E, IBM, DISH Network, Charter, Polaris, MillerCoors and Crispin Porter + Bogusky. Several of their projects are among the permanent exhibits of the Smithsonian Institute. Industry recognition for Impossible’s work includes Clio, Emmy, Promax, BDA, Addy, Art Director

and NY Festival awards and more. For more information, visit www.impossible.tv.

Impossible's Partners Joel Pilger and Steve Urbano were featured in this weeks section of "Beating the Recession" of the Denver Business Journal. Click on the image for the full article. 

DENVER’S IMPOSSIBLE PICTURES WINS EMMY FOR ‘BEST COMMERICIAL’ Clever approach to television ad promoting high-visibility museum exhibit earns top accolade

DENVER, JULY 19, 2010 – Genghis Khan may have reigned almost 1,000 years ago, but his legacy continues to intrigue today, as Impossible Pictures proved at yesterday’s 2010 Emmy awards. Impossible won the Emmy for “Best Commercial, Single Spot” for its captivating television ad that promoted the Genghis Khan exhibit at the Denver Museum of Nature and Science. The Heartland Chapter of the National Academy of Television Arts & Sciences bestows the Emmys to honor the best in regional television programming, newscasting, commercials and documentaries. This is Impossible’s eighth Emmy award win.  

“Most people assume all the great television minds are in LA or New York, but in fact we’re thriving in Denver,” said Joel Pilger, Impossible’s creative director and partner. “People want the innovative thinking and fresh ideas that come from outside the typical advertising markets, and this award proves that we can produce work that is not just-as-good, but better. We see this as a win for Denver’s entire creative community, not just for Impossible.”

The Genghis Khan commercial began with an idyllic scene of Denver’s City Park when suddenly thousands of arrows begin piercing the trees, park benches and other park locations. Ultimately the viewers are informed at that “Genghis Khan is invading Denver” at the Museum of Nature and Science.

“The beauty of the commercial was that not a single word was spoken, yet it conveyed the excitement and history of Genghis Khan perfectly,” said Amanda Bennett, marketing director at the Denver Museum of Nature & Science. “What’s more, it was highly effective based on the fact that we saw staggering attendance numbers and received more positive feedback on this commercial than any other spot we’ve done in the past.” Impossible has been lauded at a national level several times this year. Most recently it was nominated by the prestigious Promax/BDA organization for its television work promoting the national show “Punkin Chunkin” on Discovery Channel. Impossible also won the “Best of Cable” award at Promax/BDA for its promo for the Investigation Discovery TV show “Solved.” In his history, Impossible has won more than 45 industry awards, including multiple Addys, Emmys, Tellys and Promax/BDA honors.

About Impossible
Impossible is a leading design and effects studio fusing live action, design and visual effects to get brands noticed on television. Based in Denver, Impossible's expertise includes promos, broadcast design, commercials and brand-sponsored entertainment. Among their clients are Crispin Porter + Bogusky, Discovery Networks, Sundance Channel, A&E, IBM, DISH Network, Charter, Polaris, and MillerCoors. Several of their projects are among the permanent exhibits of the Smithsonian Institute. Industry recognition for Impossible’s work includes Clio, Emmy, Promax, BDA, Addy, Art Director and NY Festival awards and more. For more information, visit www.impossible.tv.


###

Each year, Joel and Randy head to the high country for a lung-busting journey into the Colorado wilderness. It's not an easy feat considering 40 pounds in your backpack, unpredictable weather and razor thin air.

But this year they've decided to add another layer of meaning to their trip: raising money for the orphaned kids of Amistad Mission in Bolivia. Family and friends are donating a dollar for each mile they complete with a total goal of $5,400. Click here to make a donation (no matter how small!) to this worthy cause.

Best of luck, Joel and Randy. We can't wait to see the pictures!

Last week in LA, team Impossible attended the PromaxBDA conference. The week was packed with client meetings, smart sessions, amazing speakers... and more than a few late night parties.

Every year the "Best of Cable" show offers a glimps at the top 20-30 promotional spots across the entire TV and cable industry. This year's show, hosted by Dan Bragg of Discovery Channel and Mark Valentine of Anatomy, included none other than Impossible's promo for SOLVED on Investigation Discovery. We were honored, humbled and high-fiving our way all the way to the next party.

It's time for Promax/BDA again and we're headed to LA for clients, sessions and a few get togethers that may or may not include some tasty beverages. With that said, we invite you to meet us both Monday, June 21 and Wednesday, June 23 on the 4th floor of the JW Marriott.

ION Rooftop Bar

4th Floor

9p-12a

JW Marriott

Bring your wristband and the drinks are on us. Didn't get on? No problem, just email Lauren at lauren@impossible.tv and she'll send you one.

See you there!

Last night we replaced our Wacom tablets, golf fish and Mt. Dew for baseball gloves, peanuts and beer. It was a much needed night out for the crew. The Colorado Rockies won 3-2!

Combine a bit of clever writing with simple visuals and what do you get? A single, effective spot that morphed into a campaign of spots for the search engine at History.com.

Yesterday SHOOT Online featured a story about our Brand Refresh for the Military Channel.

We are so proud of our brand refresh for the Military Channel and apparently others are, too. The fine folks at PromaxBDA recently featured the project in the PromaxBDA DailyBrief, to which we say: HOO-RAH!

Denver, CO – (March 19, 2010) – Award-winning design and effects studio Impossible has expanded its team with the addition of Cherish Edwards in the role of Backstage Director. Working behind the scenes, Edwards will be in charge of managing day-to-day operations at Impossible.

“Great performances require an elegant coordination between performers out front and backstage players,” said Joel Pilger, Creative Director/Partner. “Cherish will be focused on continually improving our backstage systems and processes to ensure our clients always enjoy a great Impossible experience, whether live action, design or visual effects." Edwards comes to Impossible with extensive experience in business operations and management consulting for such companies as CenterStone Technologies, Gambro BCT and Qwest. Her role includes implementing processes and procedures critical for sustained growth as well as service delivery and risk management. In addition, Edwards will be responsible for the day-to-day management of information technology, facilities and human resources.

“Impossible is an amazing company defying the odds in these challenging times,” says Edwards. “The title of Backstage Director beautifully sums up my role here. I’m looking forward to strengthening Operations at the company and setting the stage for increased growth in the years ahead."

Last week we learned a really good lesson... people need to be outside, especially in wintertime. And especially if there is a company dance-off on the bus ride home.

Thanks to Joel and Steve, we shut our doors, grabbed our skis and hit the slopes of Copper Mountain.

And yes, days after Julie got that crazy pink cast taken off she was back on the board ripping down the mountain with the rest of us!

The results are in. Impossible's promo campaign for Discovery Health's New Year New You was a historic success.

The ratings tell the tale: up 60% over the same week last year in the critical 25-54 year old female demographic. When all the numbers were counted, the New Year New You week was among the top five highest ratings in the history of the network.

The success even caught the attention of David M. Zaslav, President and CEO of Discovery Communications, who mentioned the campaign in a toast raised to the Discovery Health, Discovery Studios and TLC teams.

The Impossible team is delighted. That's what we call starting off the new year with a bang!